Google Forms vs Tally vs Typeform vs Jotform
A feature-by-feature comparison of the four most popular form builders — and how to switch between them without recreating your forms from scratch.
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Convert Now →Quick Verdict
Choose Google Forms if…
- Your team lives in Google Workspace
- You need quiz mode with auto-scoring
- You want live Google Sheets sync
- You need unlimited free responses
Choose Tally.so if…
- Design and branding matter
- You need webhooks or hidden fields
- You want a Notion-like builder
- You need unlimited free responses
Choose Typeform if…
- Respondent experience is priority
- You want conversational UI
- Higher completion rates matter
- You don't mind paying for volume
Choose Jotform if…
- You need signature or payment fields
- Appointment scheduling matters
- You want 30+ field types built-in
- Specialty widgets save build time
Feature Comparison
| Feature | Google Forms | Tally.so | Typeform | Jotform |
|---|---|---|---|---|
| Free tier responses | Unlimited | Unlimited | 10/month | 100/month |
| Form builder style | Question-by-question | Block-based (Notion-like) | Conversational (one at a time) | Drag-and-drop classic |
| Custom branding | Limited (theme colors) | Full (logo, colors, custom domain) | Full (logo, colors, custom domain) | Full (paid plans for custom domain) |
| Conditional logic | Yes — per question | Yes — per block | Yes — logic jumps | Yes — show/hide + skip |
| Quiz / scoring mode | Yes — built-in | No | No | Yes — via widget |
| Image / video questions | Yes | No | Yes (paid) | Yes — image picker built-in |
| Signature field | No | No | No | Yes — built-in |
| Payment collection | No | Via Stripe integration | Yes (paid plans) | Yes — 30+ gateways built-in |
| Appointment scheduling | No | No | No | Yes — built-in |
| File upload | Yes (to Google Drive) | Yes | Yes (paid) | Yes (100MB free) |
| Google Sheets sync | Yes — native, real-time | Via Zapier / Make | Via integration | Via integration |
| Webhooks | Via Apps Script | Yes — built-in | Yes — built-in | Yes — built-in |
| Hidden fields | No | Yes | Yes (paid) | Yes — built-in |
| Multi-page forms | Yes — sections | Yes — pages | Yes — groups | Yes — page breaks |
| API access | Yes — Google Forms API | Yes — Tally API | Yes — Typeform API | Yes — REST API (US/EU) |
| Free plan limit | No form limit | No form limit | 10 responses/month | 5 forms / 100 submissions |
| Starting paid price | Free (Workspace from $7/mo) | $24/month (Pro) | $28/month (Basic) | $34/month (Bronze) |
How to Switch (Without Starting Over)
Recreating a form by hand when switching platforms defeats the purpose. Form Mate automates the migration — it reads your form via each platform's API and reconstructs it on the other side.
What transfers automatically: All supported field types, multi-page structure, conditional logic, required/optional markers, "Other" option on choice fields, rating scales, and form-level settings.
What can't transfer: Google Forms quiz scoring (neither Tally nor Typeform has quiz mode), image/video question items, and Typeform logic jumps (converted to sequential order with warnings). Certain validation rules on → Google conversions get an auto-generated Apps Script to fix them.
Same-platform transfers: Need to copy a Tally form to another Tally account, a Typeform to another Typeform account, or a Jotform to another Jotform account? Form Mate supports all three — enter API keys for both accounts and the form structure is copied across. Jotform→Jotform transfers also preserve specialty field types like signature, image picker, and collapse blocks on round-trip.
Frequently Asked Questions
Is Tally.so better than Google Forms?
Tally.so offers a more modern design experience, unlimited responses on the free tier, and a block-based builder that supports richer layouts. Google Forms has deeper Google Workspace integration, quiz/scoring mode, and requires no API key to share. Tally wins on design, Google wins on ecosystem.
Is Typeform better than Google Forms?
Typeform excels at conversational, one-question-at-a-time forms that feel more engaging for respondents. Google Forms is better for structured data collection within Google Workspace. Typeform's free plan is limited (10 responses/month), while Google Forms has no response limit.
Is Jotform better than Tally or Typeform?
Jotform's strength is breadth — 30+ field types including signature, payment widgets, appointment scheduling, and image picker fields that Tally and Typeform don't natively support. Its free tier allows 5 forms with 100 monthly submissions. Tally beats it on price (unlimited free) and design simplicity. Typeform beats it on respondent experience. Pick Jotform when you need specialty fields like signatures or built-in payment collection.
Can I switch between Google Forms, Tally.so, Typeform, and Jotform without recreating forms manually?
Yes. Form Mate automates the conversion between all four platforms — it reads your form via each platform's API and creates an equivalent on the target platform. All field types, page breaks, and settings are preserved. Jotform-specific fields like signature and image picker are preserved as text blocks describing the original field on cross-platform conversions, and restored to their original type on Jotform→Jotform transfers. The process takes under 2 minutes and is free for up to 3 conversions per month.
What does Google Forms support that the others do not?
Google Forms supports quiz mode with automatic scoring, image and video question items, and native Google Sheets integration with live response syncing. None of Tally, Typeform, or Jotform have quiz/scoring mode. Google Forms is also completely free with no response limits.
What does Typeform support that the others do not?
Typeform's conversational UI (one question at a time) typically achieves higher completion rates for public-facing forms. It also offers logic jumps at the field level, custom thank-you screens, and a polished respondent experience out of the box.
What does Jotform support that the others do not?
Jotform offers the broadest field-type catalog of the four — built-in signature capture, payment fields with Stripe/PayPal/Square integrations, appointment scheduling, and a 1000+ widget library. It also has the most generous free-tier feature set (file upload, conditional logic, payment collection all available on free) — though only 100 submissions/month and 5 forms total. Pick Jotform if you need specialty widgets without paying for a Pro tier.
Is there a free tool to convert forms between Google Forms, Tally, Typeform, and Jotform?
Yes. Form Mate (formmate.app) is a free tool that converts forms between Google Forms, Tally.so, Typeform, and Jotform automatically. It preserves all supported field types, multi-page structure, and form settings. The free tier allows 3 conversions per 30 days with no feature restrictions.
Can I transfer a form between two accounts on the same platform?
Yes. Form Mate supports same-platform transfers for Tally.so, Typeform, and Jotform — copy a form's structure from Account A to Account B. For Jotform→Jotform transfers, original Jotform field types like signature, image picker, collapse, and button are restored on the destination. This requires API keys for both accounts. Responses and integrations are not transferred, only the form structure.